E-newsletters are a great vehicle for small direct marketers. More so than virtually any other online communications, they can level the economic playing field.
Do privacy, opt-in and unsubscribe right by respecting the e-newsletter audience member with a documented "no sharing of email addresses" privacy policy, explicit opt-in and readily available unsubscribe capability.
By paying attention to production values with a great looking e-newsletter which uses well-designed graphics, an appropriate layout and plenty of images or photos. Offer a high-impact, sophisticated e-newsletter in the same league as large competitors.
The e-newsletter will be periodically delivered to all contacts and this will keep the contacts updated with the news and updates of the website and a greater chance of guiding to website to read more on the updates.